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Divorcing Content from Form: A Major Perspective Shift for Marketers
Why isn’t syndicating content across different web channels and platforms easier? Are we really expected to create separate websites for a multitude of devices? Are we asking ourselves the right...
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21 Things to Do to Help Your Infographic Go Viral
Did you know that 65 percent of us are visual learners and that the brain processes visual information 60,000 times faster than text? In a world where people are too busy to eat lunch, an image is...
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This 7-Step Content Marketing Plan Earned an $87 Million Paycheck
In a recent interview, Marcus Sheridan referred to content marketing as the “weapon Davids use to slay Goliaths every day.” Marcus’s words resonated deeply with me. That’s because, long before content...
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Top 10 Mind Mapping Productivity Tips for Content Marketing Success
Mind mapping is a content marketing productivity tool that involves both an approach and a specific category of software. Mind mapping adds a visual dimension to words and ideas, helping content...
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The Static Website Is Dead — Long Live Personalized Content
Delivering the right message to the right person at the right time is tricky. But existing techniques and new technology are upping the ante in an emerging trend called content personalization. Your...
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Brand Content: Get More from Your Marketing with “Triple Plays”
Do you find your content marketing program suffering from an overabundance of must-read brand content, bursting at the seams with white papers, how-to guides, webinars, videos, and more that will meet...
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Content Marketing Research: 5 Ways You Should Adapt for 2013
In the next few weeks, companies will be working on their marketing plans for 2013 and, for many of them, content marketing will play a part in those plans. If you are involved in planning those...
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11 Ways to Use SlideShare for Content Marketing Success
SlideShare is more than just a way to share your presentations online; it can be a powerful content marketing tool that can turbocharge all of your publishing endeavors. Regardless of the reasons why...
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3 Content Marketing Strategies to Get Serious About for 2013
Last month, I put together 42 content marketing ideas for 2013, which received some excellent community reaction. Even though all 42 were useful in some way, there were a few in that bunch that are...
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The Ultimate 11-Step Plan to Launching a Successful Business Blog in 6 Months
[Editor's note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content marketing blog posts we've seen from our CMI Consultants. Today's...
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Find Content Marketing Gold by Mining Your Sales Department
What does rapid growth of content marketing mean for the traditional sales and marketing relationship? Steve Rotter, VP of Digital Marketing at Brightcove, recently asked this question during CMI’s B2B...
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Content Marketing: Why You Should Buy Value Instead of Leasing It
The CMI team is in the middle of working on a video about content marketing and one of the key phrases we are using is, “Why lease when you can buy?” If you are looking at a car or a house, there are...
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Your Epic Content Marketing Plan: 3 Steps for Driving Subscriptions
Nearly 200,000 people have signed up to receive regular content updates from Brian Clark and his software business, Copyblogger Media. Kraft Foods has over 1 million people who request and pay to...
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Unite Social and Content Engagement: 4 Ideas for Enterprise Marketers
By now, you likely know that social media and content marketing strategies are must-haves for any organization trying to establish an engaging digital presence. But are social and content teams able to...
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4 Truths About Content Marketing Agencies
Have you noticed the recent proliferation of “content marketing agencies” popping up on the scene? You may be wondering why, but this trend has been happening for years now. In the search for “content...
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How to Survive the Disillusionment of Content Marketing
A few days ago, Joe Pulizzi wrote a post, 4 Truths About Content Marketing Agencies. There, he outlined some of the agency trends and best practices that we at CMI have observed as the ideas around...
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3 Tips for Keeping Your Buyer Personas Fresh and Alive
Recently, I walked into a conference room and saw a simple tin can labeled “Assumptions.” The “swear jar” equivalent was empty, but the intent behind it was quite weighted by the question, How often do...
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Thought Leadership Strategy: 3 Ways to Leverage Live Event Content
In a previous column, I talked about how a good content marketing strategy can lead to invitations for your organization’s thought leaders to speak at relevant industry events. This time, let’s take a...
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4 Truths About Content Marketing Clients
Joe Pulizzi recently wrote a blog post, 4 Truths About Content Marketing Agencies, that gave us agency types a good kicking. Of course, Joe is right: Many “content marketing agencies” are just...
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The 3 Building Blocks to Content Marketing Strategy
OpenView Labs I average about three speeches a week revolving around the topic of content marketing. At every one of those events I ask, “How many of you have a documented content marketing strategy?”...
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